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Privacy Policy & Data Protection

This privacy policy sets out how 2-to-Tango Greeting Cards uses and protects any information that you give 2-to-Tango Greeting Cards when you use this website.

2-to-Tango Greeting Cards is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

2-to-Tango Greeting Cards may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third party websites

We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.


Data Protection Policy (trade customers)

This policy will come into effect on May 25, 2018.

2toTango Ltd and Tango Books Ltd supply pop-up greeting cards and books to retailers and distributors as well as to individual customers. This commercial relationship is different to the one we have with individuals to whom we supply individual cards. However, we do hold what could be considered “personally identifiable information” about some of the employees of our customers, and that data is within the scope of the GDPR. We set out below the data we hold, who has access, the measures we take to protect it, and how we get rid of it when it’s no longer of use.

Who do we keep data on?

For trade customers we hold data about each named employee on the account, for example a buyer or the person responsible for payments.

We may also hold data on people who’ve contacted our sales office or sales agents with an interest in our products.

The people we hold data on are the “Data Subjects”, using the terminology of the GDPR. In our relationship with our customers we act as “Data Processors” and the customer is the “Data Controller”.

What data we hold and why

At a minimum, we hold the following data about an individual:

These data “Minimum Information” are necessary for effectively providing our services: we can’t supply cards or books for the attention of a person in a company if we don’t know their name. We can’t get in touch with them and we would not know which company they’re from.

In addition, we may store the following data, if a person or their company choose to share it with us (we call this “Additional Information”:

Lawful Basis For Processing

Using terminology from the GDPR, we use “Legitimate Interests” as our lawful basis for processing the information we store.

Data Categories

We group the people about whom we hold data by their company, their geographical area, the agent responsible for sales (or head office) and by their job function.

Who Has Access

By default, our Operations and Senior Management teams have access to the information about all people across customers.

Individual members of our sales team (which may include freelancers) have access granted to each customer (and by extension all their employees) when they are handling sales for them.

Our Accounts team has access to all people categorised as “Accounts Contacts”.

Data deletion

In the event a customer cancels their account with us, we offer to provide a copy of the data we hold to them, in a PDF format document. Personal data can be deleted permanently from our systems. However, customer details and buying history is retained.

The nature of certain systems can make it unfeasible or impossible to remove every trace of personal data. As such there may be personal data that remains on our systems which may include:

Data Security

We take a number of steps to ensure personal data is kept secure.

Our company database utilises strict access controls to ensure users (and Tango staff) are only able to access the data they’re authorised to access

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